Identity Design for "3PDC VOICE"

ABOUT PROJECT

Challenge:

Logo Design Brief: The logo for 3PDC VOICE should embody the team's core values of collaboration, operational improvement, and value creation in utilizing third-party data centers. It should portray a sense of professionalism and innovation while evoking trust and reliability. The design may incorporate the team name "3PDC VOICE" creatively, using a modern and adaptable style with a harmonious color palette that represents efficiency, connectivity, and excellence. The logo's clean lines and simple shapes should reflect the team's dedication to streamlined processes, establishing 3PDC VOICE as a reputable and forward-thinking team that delivers exceptional value through efficient and innovative data center solutions.

Outcome:

The logo concept embodies simplicity, boldness, and clarity with a color palette inspired by Google's brand. It maintains the integrity of the original 3PDC logo to retain brand recognition. The letter "V" incorporates an upward arrow signifying growth and value creation, while the letter "O" represents improvement and iteration. The letter "I" highlights enhancements related to the data center, and "C" connects with "E" to symbolize collaboration. The central compass signifies accuracy and efficiency, while the star within the letter "E" conveys excellence. This concept aims to showcase 3PDC's commitment to progress and transformation within the data center, while maintaining visual consistency with the Google brand colours.

Role:

Research, Ideation, Concept Design, Sketching, Final Digital Design, Design Mockups